We offer our customers a wide range of sports betting and gaming leisure opportunities
whenever and wherever they want to gamble.


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We are the UK’s largest bookmaker with a network of 2,371 licensed betting shops across the country. You can bet on a wide range of sporting and other events over-the-counter or through self-service betting terminals or experience the excitement of casino-style games on our latest gaming machines.


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William Hill is the leading online gaming and betting provider to UK customers, and is also a top three online sports betting operator in Italy and Spain. With more than a million betting opportunities on offer every week, we provide in-play and pre-match betting, and a wide range of gaming products.

William Hill Australia  

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William Hill Australia is now Australia’s third largest provider of online sports betting by net revenue. It was created in 2013 when we acquired and consolidated Sportingbet, Centrebet and tomwaterhouse.com. We offer a wide range of sports betting products to Australian customers online, by telephone and via mobile devices. 

William Hill US  

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William Hill is the US’s largest legal bookmaker by outlet count as we operate more than half of the sports books in Nevada and are the exclusive bookmaker to the Delaware State Lottery. William Hill US was established in June 2012 through the acquisition and consolidation of three small sports book operators.