The WHLabs Accelerator is our way of seeking out the most innovative and engaging start-ups that can create brilliant new experiences for our customers.

In June 2015, WHLabs partnered with technology entrepreneur Stuart Marks’s investment fund, LMarks, to the launch the gambling industry’s first accelerator programme, based in Shoreditch, London and Tel Aviv, Israel.

Each start-up on the programme is supported with an initial investment of £25,000 and work space in William Hill’s offices for the duration of the programme. Also included are:

  • Access to the William Hill APIs;
  • Mentorship from William Hill leaders and top third-party entrepreneurs;
  • An “exchange week” between William Hill’s Shoreditch and Tel Aviv digital offices; and
  • The opportunity to win a further £150,000 investment.

The winner was announced on 14 January 2016.

For more information about the programme and to find out more about the winner visit

Applications were open to start-ups at any stage of development. There were six different entry categories, each inspired by William Hill’s core business priorities.

Thrill of the ride: new technology that enhances the “thrill of the ride” from when a customer places a bet through to it being settled and that brings real entertainment value to the betting and gaming experience.

Omni channel: innovations that harness William Hill’s digital and land-based assets to deliver its customers an even better experience and service, and give them a more consistent William Hill experience however and whenever they want to bet.

Technical efficiencies: Big Data technology solutions that can improve how William Hill manages its huge volumes of transactions, volatility of pricing and a multitude of data feeds, as well as take advantage of the explosion of data that are available to analyse.

Player Funnel: businesses that can offer break-through technology solutions in marketing areas such as Pay Per Click (PPC) or social media, or innovations in segmentation, business intelligence, CRM, loyalty and responsible gaming.

New products: new betting or gaming products that appeal to William Hill’s core customers, offer something differentiated and entertaining, and utilise emerging high-growth technologies or devices.

Surprise Us: innovations that are so out of this world they are hard to classify.

View related press release published on 24 June 2015.