How we performed in 2015.
Group KPIs
Net revenue (£m) 1
2013 1486.5
2014 1609.3
2015 1590.9
£1,590.9m
-1%
Operating profit (£m) 2
2013 335.0
2014 372.2
2015 291.4
£291.4m
-22%
Basic, adjusted earnings per share (p) 3
2013 28.8
2014 29.9
2015 24.7
24.7p
-17%
Corporate responsibility KPIs
Employee engagement participation (%)
2013 51
2014 66
2015 75
75%
+9 ppts
Retail net promoter score [NPS] (%)
2013 47
2014 53
2015 68
68%
+15 ppts
Community contributions (£m)
2013 24.9
2014 23.8
2015 26.3
£26.3m
+11%
Channel KPIs: Online
Sportsbook gross win margin (%)
2013 8.1
2014 7.6
2015 7.8
7.8%
+0.2 ppts
Revenue per unique active player (£)
2013 189.1
2014 213.7
2015 204.6
£204.6
-4%
Unique active player (no. in 000s)
2013 2360.7
2014 2467.9
2015 2692.2
2,692,200
+9%
Channel KPIS: Retail
OTC gross win margin (%)
2013 19.4
2014 18.3
2015 17.8
17.8%
-0.5 ppts
Average profit per LBO (£)
2013 81,750
2014 80,301
2015 72,548
£72,548
-10%
Average gross win per machine per week (£)
2013 897
2014 939
2015 949
£949
+1%
Notes to charts
- Net revenue is a term equivalent to revenue measured at the fair value of the consideration received or receivable from customers and represents amounts receivable for goods and services that the Group is in business to provide, net of discounts, marketing inducements, VAT and other sales-related taxes.
- Operating profit/loss is defined as pre-exceptional profit/loss before interest and tax, and the amortisation of specific identified intangible assets recognised on acquisitions.
- Basic, adjusted EPS is based on profit for the period before exceptional items and amortisation of intangible assets recognised on acquisitions and omitted from operating profit.