Nobody harmed

Our ambition is that nobody is harmed by gambling.

Treating customers fairly


Customers are at the heart of what we do. We aim to treat our customers in the way we would, ourselves, like to be treated.

Back your local bookie!


Back Your Local Bookie is a movement of betting shop workers and customers speaking up in support of local bookies across the UK. 

We want our customers to continue to enjoy gambling responsibly, so find out more about the campaign and how you can help.

International Community Day


On 22 March 2016, William Hill colleagues around the world worked together to help their local communities.

Partnership with Bobby Moore Fund


2016 marks the 50th anniversary of Bobby raising the 1966 World Cup for England. William Hill is proud to be supporting the Bobby Moore Fund throughout this year to help them hit their target of £500,000.